Amazon Go!

Let’s Go or No Go?

TRAILBLAZER

UNBIASED - INDEPENDENT - REAL

You’re doing your weekly big shop, you’ve been walking up and down isles for an hour. Other people’s little darlings are squalling, and Nigella’s Chilli Jam recipe called for Scotch Bonnets, you’ve given up looking for those. Happily, there’s a 2 for 1 on Yellow Tail, you head toward the check out, the queues are enormous and moving at a snail’s pace. You end up behind the student that wants to pay half cash half card, the extreme couponer, and the high school frenemy of the checkout girl. They’ve not seen each other for ages, and simply must take the opportunity to catch up.

Now imagine a world where you could just walk into a supermarket, grab, bag, and go. No endless lines, no debit cards, no checkout, no inane chatter, no hanging around. Imagine that, and what you’ve got is Amazon Go.

Amazon have combined technology with simplicity, to create what some think will be the shopping experience of the future. Amazon Go is a cashier-less bricks and mortar store. Its fully automated, and uses tech Amazon have christened, ‘Just Walk Out’. Amazon Go’s ‘Just Walk Out’ tech utilises deep learning algorithms, sensor fusion, and computer vision, a kind of tech smorgasbord of cameras and sensors.

Amazon Go quite literally is a convenience store. The first of its type, its housed in Amazons Day 1 building in Seattle. After ironing out a fair few tech issues in the beta stages, issues that caused a year long delay, Amazon Go finally opened its doors to the masses in January 2018. The first of  Amazon Go’s customers have let us know entering the store is akin to entering a tube station. You’re greeted by a series of automated gates, which will only allow you in if you have the Amazon Go smart phone app. Another oddity, there’s not a basket or trolley in sight. Amazon Go’s ‘Just Walk Out’ tech, tracks everything you take or return to the shelf, you simply place your items into an Amazon Go bag, and off you trot. The only customer complaints so far, some customers leave Amazon Go worried they’ve developed sticky fingers.

Nisha Katona

I’m the owner of Mowgli Street Food which I want to take national as long as our customers want us. Originally, I was a barrister for over 20 years but decided to follow my dreams and bring real Indian home cooking to the British public.

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