Adam Neumann - 7 Things You Probably Didn't Know

Adam Neumann: The Enigmatic Mind Behind WeWork

Adam Neumann, the charismatic and controversial co-founder of WeWork, has been a figure of immense interest and scrutiny in the business world. His ambitious vision for transforming the way we work led to the meteoric rise and tumultuous fall of WeWork, making headlines around the globe. Yet, beyond the public persona and widely reported stories, there are facets of Neumann's life that remain lesser-known, revealing the complexity and depth of his character. Here are seven intriguing aspects of Adam Neumann's journey that might surprise you.

1. Early Life in a Kibbutz

Adam Neumann was born and raised in Israel, and he spent a significant portion of his early childhood in a kibbutz. This communal living experience ingrained in him a sense of community and collective responsibility, which later became a foundational element in the culture and ethos of WeWork.

2. A Navy Veteran

Before embarking on his entrepreneurial journey, Neumann served in the Israeli Navy. His military service, lasting several years, is often credited with instilling in him the discipline, leadership qualities, and resilience that would characterise his approach to business.

3. A Dyslexic

Neumann is dyslexic, a fact he discovered only after his own daughter was diagnosed with the condition. This challenge did not deter him; instead, it shaped his unique perspective on problem-solving and innovation, making him a more empathetic and inclusive leader.

4. Passion for Environmental Sustainability

Beyond his business ventures, Neumann has a profound passion for environmental sustainability. He has invested in several projects aimed at conservation and sustainability, including a large-scale effort to reforest the Amazon. This reflects his belief in the importance of corporate responsibility towards environmental stewardship.

5. A Footwear Faux Pas

In a move that bemused many, Neumann was often seen walking around barefoot in WeWork offices. This habit was part of his larger-than-life persona, symbolizing his disregard for conventional norms and his quest for a more relaxed and authentic work environment.

Neumann walking barefoot in NYC

6. Spiritual and Mystical Interests

Neumann's interests extend into the spiritual realm. He has been known to consult spiritual leaders and incorporate Kabbalistic elements into his decision-making process. This unconventional approach to business reflects his belief in the importance of intuition and spirituality in achieving success.

7. Philanthropic Ventures

Despite the controversies surrounding his leadership at WeWork, Neumann has engaged in significant philanthropic efforts. He has donated millions to various causes, including education and entrepreneurship initiatives, demonstrating a commitment to giving back to the community and supporting the next generation of leaders.


Adam Neumann's life and career are testament to the complexity of innovation and entrepreneurship. His journey from a kibbutz in Israel to the pinnacle of the global business world, and the subsequent challenges he faced, highlight the unpredictable path of ambitious visionaries. While his tenure at WeWork was marked by both unparalleled success and significant controversy, the lesser-known aspects of his life reveal a multifaceted individual driven by a mix of ambition, altruism, and a quest for meaning beyond the confines of traditional business paradigms. As we continue to observe Neumann's evolution, it's clear that his story is far from over, promising further chapters of innovation and influence.

BusinessTim Byrne