Social Media
Aim - to increase engagement across all managed handles.
Formula - trial and error at first, post every other day on ESE Facebook, Instagram and LinkedIn staggered so that when anyone checks out your social handles for proof and trust one page will always have posted that day.
‘Real images’ - very important when building trust! These images need to convey professional and friendly. Example below…
Image shows real staff at ESE Group, all smiling (just about) but also needs more branding in so people see it’s a real company with real people in there.
More of these real images such as the following
Engineers at work - Clean and branded van outside a house/engineers in branded clothing
Product - need to see products like solar panels being put on the roof or at least being carried out the van. Maybe incentivise the team - best pic of the month wins £50 Amazon voucher or something.
Customers - appreciate hard to get but these are gold! Little Margaret stood outside her house with solar panels on shaking ESE Groups engineer hand, both smiling, branded.
Random but real - One-off pictures that demonstrate the human side of ESE Group, that story of Peter getting some cake for a customer that time, people remember that kind of thing.
Examples below from Cadent….
Value - Give people a reason to engage and follow. News updates on the price cap, government announcements, facts.
Example - Solar panel costs have fallen 99% since 1977.
Formula - start with the following…
-Real picture
-Value - alternate between industry news and facts.
Work the channels - same content will be posted across all channels, but slightly tweaked to ensure maximum reach and engagement, as per below…
ESE Instagram
Post & story every other day - posts & stories let people know you’re still active when researching. Polls increase reach a lot, as do quizzes, so we’ll trial and error these. Instagram wants you to use their features to capture data, in return they increase the reach.
Example - quiz - what is the most abundant energy source on earth - nuclear, fossil fuels, solar. Answer - solar.
ESE Facebook
First social media channel that comes up when googling ESE Group - important that there’s a presence on there because people will check the legitimacy via Facebook.
Posts that work on Facebook are ones with minimal effort - good simple clean image with short conscience text and emojis.
ESE LinkedIn
LinkedIn algorithm pushes content more that’s engaged with, so keep interacting with ESE’s posts.
-Tag other businesses and people, use hashtags and make imagery clean and clear.
Below, example of recent ESE post vs Octopus Energy..
Example above - source text here. Changed ‘huge’ to ‘fat’. Not appropriate language for a large company to use.
Octopus Energy
-Share post from page with good amount of followers and tag them in the post - increases reach.
-Video content - more engagement, and it’s not theirs, so no costs.
-Langauge - mixed use. Using ‘cool’ to be relatable but doesn’t lose seriousness by using ‘powerful collective’.
Gary Fredson LinkedIn
Commentating on industry changes, using links and tagging relevant organisations and people. Being the industry leader!
Vary the content, suggestions and examples below.
Personal - could be throwback or sneak peak into private life, not too much.
Industry commentary - when industry update comes out, price cap for example, we will send each other the update and you send me your quick thoughts on a voice note, I’ll transcribe then post. At start you sign off, then I’ll crack on. Tag people/companies in.
‘Thought of the week/day/month’ - very simple. Gary Neville does this really well, see below.
What we need from Alex/Louis/Gary.
-Louis/Alex - Info-graphics - work really well. Example below of previous ESE post. I’ll send some ideas over, the Buckingham Palace ones were great, and easy to do?
-Alex, Louis -Template for the ‘facts’. ESE colours, same as ‘Fact Friday’ ones you’ve done previously. I will send over content 1 week in advance.
-Gary - voice notes on industry changes/thoughts. Some throwback/private pics, ‘thought of the week’ etc.
