Trailblazer is the publication for Industry Leaders, combining proven marketing and PR techniques that deliver a return on investment.

Objectives

• Essential Insurance wants to attract the attention of business owners that haven’t considered any contingency plans if the unexpected happens.

• Awareness of who Essential Insurance are and what they offer.

strategy

Content

Our editorial team will suggest several topics and write create highly engaging content to attract the attention of business owners, positioning Essential Insurance as an industry leader using quotes and applicable references. Essential Insurance will sign off content once happy.

Data

Once created, the articles will be strategically pushed towards business owners through several channels as listed below. The target audience will be based upon data of ideal clients Essential Insurance wishes to acquire.

Outcomes

• Reputation - Trailblazer guarantees to position Essential Insurance as an industry leader when it comes to insurance for business owners using engaging content and association.

• Google Ranking - When potential clients use Google to search Essential Insurance they will see Trailblazer’s article, generating trust via Trailblazer’s reputation and information.

• Exposure - Trailblazer ensures Essential Insurance will be seen by more people in the business world using feature articles and regular press releases.

• Data - Using Trailblazers proven strategies, we will feedback valuable data based on results to help with future marketing campaigns for Essential Insurance.

• The Right Traffic - alongside Trailblazer’s organic audiences, Essential Insurance will be seen by the right people, leading to new business opportunities.

Examples

Objective - Spire Healthcare wanted to increase the profile of a new senior surgeon to the team, Mr James Fountain.

Strategy - Trailblazer profiled Mr Fountain using an interview to highlight his credentials to potential patients. Trailblazer was able to reach a target audience digitally and physically by utilising data provided by Spire Healthcare.

Outcome - Spire recorded a 24% increase in patients requesting to see Mr Fountain directly, despite being a new member to the team. Trailblazer’s article also ranks number 2 on Google when searching ‘James Fountain Spire’.

Objective -Studio RBA wanted to attract more clients in the Birmingham area.

Strategy - Trailblazer positioned them alongside the Head of Birmingham City Council discussing the increase in Birmingham’s property sector. Physical copies were sent directly to their ideal clients and digitally we also targeted these and similar developers.

Outcome - Client received enquires from developers based in the midlands and acquired more developer clients in the Birmingham area.

COST

Next Steps

Email Tim here confirming the following…

• Option 1 or 2 from above.

• Date available for first strategy meeting.

Thank you