Trailblazer x First Wealth
Trailblazer will ensure Anthony Villis and First Wealth are seen as the market leaders of the IFA sector. Below outlines the following strategy to ensure this is delivered.
Strategy.
Article 1 - Introducing Anthony Villis, Director at First Wealth. This will familiarise our readers with Anthony and make a good impression on Google. Interview format detailing Anthony’s credentials/experience/future plans. Below is an idea how this will look in the physical edition of Trailblazer, online will feature some older pictures of Anthony which have proved to be very engaging, like we did with the Alan Barratt interview here.
Eg. We introduced a client to Trailblazer’s audience and told their story. They received an influx of connection requests on LinkedIn which created more opportunities and this article went to number 2 on Google, only behind their own website. Article here.
Article 2 - Anthony’s opinion on a topic relating to wealth management from an industry leaders perspective, and what your target audience will want to read.
Initial idea - ‘Sustainable investing - Remedy or Ruse?’ - With Anthony Villis, Managing Director at First Wealth.
Eg. Lee Adams, Managing Partner of JMW Solicitors gives his thoughts on the future of white-collar crime, article here. This resulted in more enquires wanting to deal directly with Lee due to his industry leader profile.
Article 3 - Collaborative article - depending on the topic, we will position Anthony alongside a notable individual - TBC.
Eg. An Architect client of ours wanted to attract more Birmingham property developers, so we positioned them alongside the Head of Birmingham City Council. This resulted in them obtaining more work in Birmingham. Article here.
Data
Through proven strategies, Trailblazer will ensure your target audience read your content, to ensure this we need to know who you want to reach. From location, people, companies, all of this builds up a good source of data we can use to deliver a good ROI for First Wealth.
Content
Once initial content strategy agreed, we will reach the industry and formulate specific questions, once these are answered by yourselves our editor will create the article and will always be signed off by there client.
Images - these are provided by the client, based on a certain Trailblazer has, all clients must wear a shirt in photographs, example of Piers Linney, Trailblazer columnist below…
Press releases - Anything notable First Wealthare doing such as a senior management promotion, acquisition, send us the press release and we’ll distribute it across all our channels.
Eg. JMW Solicitors used Trailblazer to announce their record year, which resulted in over 4,500 hits just on this press release.
Next Steps…
Once confirmed we’ll send over contract.
Arrange strategy meeting to discuss content angles & target audience.
We handle all the content and everything will be signed off by yourselves before entering the media.
