LAW

Marketing & PR combined….

We’re different, and it works!

Trailblazer is the publication for industry leaders across the UK.

Thanks to our reputation your content is instantly trusted and your brand is aligned with other industry leaders.

Why we’re different….

Traditionally law firms will do marketing and PR separately, but Trailblazer combines the two which saves time and increases your ROI.

How it works?

CTA form…

What is?

Features and benefits… /Why its different

-Reputation

Testimonials

Contact (again)

Consider this, if other wealth management firms drastically reduce or stop spend on marketing and advertising while you maintain or increase yours, your business and brand now have a broader and rapidly expanding audience to broadcast to. That’s your cue to establish or reposition your reputation, brand, and services and decide how you want potential clients to see you.

Know How Your Clients Work…

Deciding who looks after their finances is naturally a big deal for people, so when choosing a suitor they’ll be shopping around and doing their homework on you and your competitors. Your website is their first port of call to check all is in order, but after then they’ll scour google to see where else you are. That’s when the power of exposure kicks in, once they see you and your firm aligned with the right people it automaciatlly builds trust and assurance.

According to a study by IPSOS in 2020 a staggering 87% of people take the reputation of a company into account when purchasing a product or service, and nothing more powerful for a reputation is to be seen in the right places.

Mix Your Media…

Mixed media is about diversifying the content you produce and making sure it reaches your target market through the right channels, which is why Trailblazer has loyal audiences across Instagram, Linkedin and Facebook. Online content has proven to be very effective, but due to the online saturation it becomes tougher to stand out from the crowd. This is why Trailblazer prints a publication every 6 weeks. Print provides trust and credibility and is tangible and personal.

People Buy People…

Become the hero of your own story. Developing your personal reputation is a core component of your business or brands success. Placing yourself alongside your brand allows your audience to put a face to the name, and if your personal reputation is trusted, so is that of your business. Think Branson! Richard Branson proves time and again, there's no better way to increase engagement than allowing your audience to see you and identify with the culture and values behind your business or brand. Branson tells his story at every opportunity, explores and connects with his audience through his own experiences. Branson shouts about his corporate and social responsibilities and is always willing to give good advice. Developing your personal profile will separate you and your business from the vast array of faceless brands and corporates online.

Stop Spread-Betting…

Not everything and anything that happens under the advertising and marketing rubric is valuable. It is the quality, not quantity, of your print and digital media partners, combined with the quality of your copy, content and advertisements, that determines how much value you extract from a campaign. If you're an upscale business or brand or hope to be considered such. Placing your advertisements, press releases and copy in multiple downmarket, unpolished, garden variety print and digital sites may provide reach, but it will also diminish your business reputation.

To prevent ad waste and overspend, use one or two full-service media partners. Choose a partner with a varied and extensive network already tailored to a premium demographic. Opt for a media partner that reflects the type of clients you want and where you want to be seen, you’ll find your messaging becomes more cohesive, making it more likely to stick. This approach is most cost-effective long-term.

Talk to us…

Through proven strategies Trailblazer drives engaging content to your target audience positioned alongside notable individuals and brands.

Landing

Reach your target audience alongside some of the biggest brands out there to grow your business

What your target audience will see

How your target audience will see you.
B2B Marketing, Brand Building and Public Relations

Afters / what’s in it for you?

Is Trailblazer For You? AFTERS

Position your business alongside industry leaders etc

Focus on high quality content engaging for your target audience

Provide data based ….