**Data Breach Alarm: Adidas Customer Information Compromised in Major Cyber Attack**

Adidas has announced that it fell victim to a cyber attack, resulting in the theft of customer personal information. The company stated that the compromised data primarily includes contact details of individuals who had interacted with their help desk. Importantly, Adidas clarified that passwords, credit card, and other payment information were not affected.

In a statement posted on their website, Adidas expressed their commitment to protecting consumer privacy and security, acknowledging the distress this incident may cause to customers. Lisa Barber, a representative from the consumer advocacy group Which?, emphasized the need for clear communication from Adidas to reassure affected individuals and advised them to monitor their bank accounts and credit reports for any signs of suspicious activity. Additionally, consumers should be wary of unsolicited calls, emails, or social media contacts that may arise as hackers seek to exploit the breach.

This incident comes amid a string of serious cyber attacks targeting major retailers like Marks & Spencer and Co-op, where operational integrity has been significantly compromised. Although no substantial operational impact has been reported for Adidas, the company noted that the unauthorized access came through a third-party customer service provider.

In response, Adidas has initiated a detailed investigation and is collaborating with experts in information security. The company is also in the process of informing directly affected consumers and relevant law enforcement and data protection authorities in accordance with legal requirements.

While Adidas is currently handling the repercussions of this breach, ongoing investigations into recent cyber incidents highlight a pattern of attacks potentially linked to a notorious hacking group known as Scattered Spider, although no direct connection has been established with Adidas at this time. Guarding against future scams and threats remains a priority for both consumers and the company in light of recent events.

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