From Napkin Sketch to 30 Years of Sky-High Adventures: EasyJet’s Journey

EasyJet, the iconic budget airline founded by Sir Stelios Haji-Ioannou, is marking its 30th anniversary since its inaugural flight from Luton Airport to Glasgow on November 10, 1995. What began as a risky venture with just one aircraft and 77 employees has now burgeoned into the UK’s largest airline, boasting 356 aircraft and over 1200 routes with a workforce of 19,000 staff. The brand’s ascent can be attributed to its clever marketing strategies, including appearances on the reality TV series Airline, which brought the airline into every British home, boosting its popularity despite creating a few misconceptions about passengers missing flights.

Despite the accessible travel that EasyJet has facilitated, there are concerns regarding the environmental impact of mass aviation. George Hibberd, a former EasyJet pilot, highlighted the airline’s significant carbon footprint—eight million tonnes of greenhouse gases emitted in 2024, prompting conversations about the need for sustainable practices in aviation. EasyJet has committed to a net zero target by 2050, although critics question the effectiveness of its strategies amid projected growth.

Cathy Adams, from the Times, emphasized how budget airlines transformed travel into an attainable experience for the masses, enabling frequent flying at affordable prices. Local politicians, such as Rachel Hopkins, acknowledged the economic impact EasyJet has had on its base in Luton, though concerns about climate change persist. EasyJet’s leadership acknowledges the challenge of decarbonizing aviation but remains optimistic about future growth, with plans to open new bases in Newcastle and Marrakech in the coming years. As it celebrates this important milestone, EasyJet reflects on its influence on travel cultures while navigating the pressing issue of sustainability.