Is This a Sock? Apple Unveils £220 iPhone Pocket, and Fans Are Not Happy!

Apple recently sparked outrage on social media with the unveiling of its newest accessory, the iPhone Pocket, priced at a staggering £219.95. Critics wasted no time ridiculing the product, drawing comparisons to a cut-up sock and debating whether $230 was reasonable for such a basic item. Tech influencer Marques Brownlee called it a ”litmus test”, questioning the loyalty of Apple fans willing to defend even the most outrageous products.

The iPhone Pocket, which features a sock-like design and comes in multiple colors, was developed in collaboration with the Japanese fashion designer Issey Miyake. The product’s design was inspired by ”a piece of cloth”, emphasizing simplicity and minimalism. Apple claims this accessory is not merely functional but steeped in luxury branding. However, many consumers have pointed out the lack of practicality, noting the open top and absence of secure closures, which raises concerns about potential theft.

While the current wave of criticism dominates, supporters argue that such a collaboration justifies the high cost, framing it as a tribute to Apple’s design heritage. Social media expert Matt Navara noted that this pricing strategy reflects broader trends in the luxury fashion market, suggesting that Apple may be testing the limits of consumer brand loyalty. As the debate continues, it remains clear that Apple’s iPhone Pocket is a polarizing addition to the tech accessory landscape.