Price Hikes or Smart Strategy? Portrush Restaurant Group Adjusts Amid The Open Controversy

In the picturesque town of Portrush, County Antrim, the Ramore Restaurants group faced a significant backlash over exorbitant price increases as it prepared for the Open golf tournament. Prices soared to nearly double, with a chicken and bacon burger jumping from £7.95 to £17.95 and a bowl of chilli chicken pasta from £14.95 to £27.95.

Responding to public outrage, the group announced a revised pricing strategy, reducing the burger price to £12.95 at lunch and £13.95 at dinner, while the pasta now costs £17.95 at lunch and £24.95 at dinner… a marked reduction, but still representing a substantial increase compared to pre-tournament prices.

The Ramore group, which includes popular spots like the Harbour Bar and Basalt, stated it had made these changes after listening to customer feedback. They emphasized that the initial hikes were intended to cover costs associated with enhancing the dining experience during the influx of more than 275,000 spectators expected for the tournament.

However, the initial price increases drew mixed reactions from locals and visitors alike. Some expressed disbelief at the hike, suggesting it was unfair to regular patrons, especially families. There were calls for better communication regarding price adjustments beforehand. Despite the criticism, others accepted the higher costs as a normal occurrence associated with peak tourist events.

SDLP assembly member Cara Hunter highlighted the need for balance, recognizing both the economic benefits of hosting major events and the importance of being mindful of local residents’ challenges during such times. Ultimately, while the tournament aims to showcase Northern Ireland’s hospitality and culture, retaining local support is crucial for long-term success.

With The Open generating massive global attention and an estimated economic boost of over £200 million for Northern Ireland, the ongoing debate about pricing strategy in the hospitality sector continues to provoke discussion around the balance between profit and community. The Ramore’s adjustments reflect a responsiveness that may help reconcile interests as the competition unfolds.