Shein Faces Legal Heat as Controversy Erupts Over Childlike Dolls Amid Paris Store Opening

In a shocking turn of events, France’s government has announced it will suspend the online platform of the popular Asian retailer Shein amid an investigation into childlike sex dolls found on its website. This decision follows just hours after Shein launched its first physical store in Paris within the BHV department store, sparking protests from rival brands and activists who disrupted shoppers with chants of ‘Shame!’. The French economy ministry, acting under the directive of Prime Minister, stated that proceedings would endure until Shein demonstrates compliance with French laws and regulations.

The investigation was triggered by allegations from France’s anti-fraud office, and Shein has agreed to fully cooperate with legal authorities while already suspending listings related to the controversial dolls from its independent vendors. Quentin Ruffat, Shein’s head of public affairs in France, noted that these actions would strengthen accountability and ensure product compliance with legal standards.

The fast-fashion chain is facing backlash not only for the recent scandal but also for its environmental impact and working conditions. Fashion designer Agnès B has announced intentions to leave BHV, citing the detrimental impact of fast fashion on jobs. Despite the controversy, BHV’s management, represented by Frédéric Merlin, has expressed confidence in Shein’s commitments, insisting that the clothing sold will not exploit workers or children.

Shein isn’t alone in the spotlight. Other platforms like AliExpress, Temu, and Wish are also under scrutiny. AliExpress acknowledged culpability in the issue, removing objectionable listings and emphasizing compliance with their rules. Temu has distanced itself from the allegations, while Wish has been asked for comment on the investigations.

As part of its efforts to rectify the situation, Shein announced it would cease the sale of all sex dolls globally, intending to permanently ban related seller accounts and impose stricter controls. The French Directorate General for Competition, Consumer Affairs and Fraud Control has indicated that the descriptions used for the dolls clearly reflect pornographic content aimed at children.

The implications of this controversy could significantly affect Shein’s operations in France, as it shifts its focus to resolve these issues while expanding to seven additional cities in partnership with Galeries Lafayette, despite their refusal to associate with the brand amid the scandal.