When Retail Therapy Becomes an Addiction: The Hidden Struggles of Shopping Addiction

Retail therapy might sound like a harmless escape, but for some, it spirals into a devastating addiction. Lucy, a 37-year-old from West Yorkshire, recounts her struggle with oniomania—the uncontrollable urge to shop—leading her to spend £700 a week and accrue £12,000 in debt. The emotional toll was immense, as shopping served as a mask to hide her feelings, with clothes piling up in her home, overwhelming her life.

Another individual, Natalie, describes her “cupboard of doom” filled with over 10,000 household items. Her Obsessive Compulsive Disorder (OCD) compels her to buy excessively, leading to monthly expenses of up to £3,000 and a vast collection of over 400 fragrances. For her, the impulse to shop is insatiable, heavily influenced by online advertisements and social media.

The pandemic’s impact on shopping addiction is also highlighted, with reports suggesting it affects 10% of adults today, double previous estimates. Many report feelings of guilt, shame, and even the development of serious mental health issues linked to their compulsive behavior.

Experts like Zaheen Ahmed from The UKAT Group draw parallels between shopping addiction and substance abuse—both trigger similar reactions in the brain. Lucy and others are now advocating for a societal shift in perception and the need for NHS support. While the NHS acknowledges the potential for addiction, formal treatment options remain limited.

The article emphasizes that recognition of shopping addiction as a legitimate issue is critical for effective therapy and support. Experts advocate for developing healthier coping mechanisms and increasing public awareness to combat this growing trend fueled by the digital age’s influence.

If you’re feeling overwhelmed by compulsive spending, consider reaching out to organizations like the BBC Action Line to seek help.