Trailblazer x The Uncommon Practice
Trailblazer will ensure Steve Harvey and The Uncommon Practice (TUP) are seen as the market leaders within the accountancy sector, specifically when it comes to e-commerce businesses looking to scale and sell.
Trailblazer is the publication for industry leaders, combining proven marketing and PR techniques that delivers, how this works can be found here.
Below outlines the following strategy to ensure this is delivered.
Strategy
Article 1 - Introducing Steve Harvey, Founder of TUP. This will familiarise our readers with Steve and make a good impression on Google. Interview format detailing Steve’s credentials/experience/future plans. Below is an idea how this will look in the physical edition of Trailblazer, online will feature some older pictures of Steve which have proved to be very engaging, like we did with the Alan Barratt interview here.
Eg. We introduced a client to Trailblazer’s audience and told their story. They received an influx of connection requests on LinkedIn which created more opportunities and this article went to number 2 on Google, only behind their own website. Article here.
Article 2 - Steve’s opinion on a topic relating to an industry specific topic, and what your target audience will want to read.
Initial idea - ‘E-commerce and its future - With Steve Harvey, Founder of The Uncommon Practice.’
Eg. Lee Adams, Managing Partner of JMW Solicitors gives his thoughts on the future of white-collar crime, article here. This resulted in more enquires wanting to deal directly with Lee due to his industry leader profile.
Article 3 - Collaborative article - depending on the topic, we will position Steve alongside a notable individual - TBC. An initial idea was Danny Clutterbuck, founder of numerous brands including Craftd London. I actually know of Danny and have his number. Info on him here.
Eg. An Architect client of ours wanted to attract more Birmingham property developers, so we positioned them alongside the Head of Birmingham City Council. This resulted in them obtaining more work in Birmingham. Article here.
Data
Through proven strategies, Trailblazer ensures that your target audience hear about you, to deliver this we need to know who you want to reach. From location, people, companies, all of this builds up a good source of data we can use to deliver a good ROI for TUP.
Trailblazer then uses the data to assess which channels to push the content through to maximise results.
Eg. We profiled Liverpool based senior surgeon James Fountain from Spire Healthcare around the Liverpool area using a mixture of Facebook and placing physical copies in popular coffee shops.
Spire Healthcare reported a 24% increase of patients wanting to see Mr Fountain as a result of our activities, article here.
Content
Once initial content strategy agreed, we will reach the industry and formulate specific questions, once these are answered by yourselves our editor will create the article and will always be signed off by there client.
Images - these are provided by the client, based on a certain Trailblazer has, all clients must wear a shirt in photographs, example of Piers Linney, Trailblazer columnist below…
Press releases - Anything notable TUP doing such as a senior management promotion, acquisition, send us the press release and we’ll distribute it across all our channels.
Eg. JMW Solicitors used Trailblazer to announce their record year, which resulted in over 4,500 hits just on this press release.
Cost
- ONE -
Coverage across all channels
x3 Full issue features
x4 Press releases per month across all channels
x6 months total coverage
£3,400 + vat
- TWO -
x2 Feature articles online
x1 Social media channel coverage
x4 months total coverage
£2,400 + vat
Next Steps
Once confirmed we’ll send over contract.
Arrange strategy meeting to discuss content angles & target audience.
We handle all the content and everything will be signed off by yourselves before entering the media.
We look forward to working with you…
