Trailblazer has an established reputation as the publication for Industry Leaders.

We leverage this reputation and combine proven data-driven marketing and PR techniques to increase the profile and amount of opportunities for our clients.

Objectives

• William James wants to get into front of law firms to provide legal recruitment services

• Awareness of who William James are in the marketplace, including Founder & CEO Paul Wingfield

strategy

Trailblazer develops bespoke strategies for each client to ensure maximum engagement with their target audience.

Content

Our editorial team will suggest several topics and create highly engaging content to attract the attention of law firms, positioning William James as an industry.

Data

Once created, the articles will be strategically pushed towards law firms through several channels as listed below. The target audience will be based upon data of ideal clients William James wishes to acquire.

Channels

Trailblazer has built up organic audiences across numerous channels in order to deliver content to as many people as possible. We use these channels to distribute content on behalf of our clients in effective ways, reaching our clients target audience in a variety of ways from personally posted copies in the post to social media.

Outcomes

• Reputation - Trailblazer guarantees to position William James as an industry leader when it comes to legal recruitment using engaging content and association.

• Google Ranking - When potential clients use Google to search William James they will see Trailblazer’s article, generating trust via Trailblazer’s reputation and information.

• Exposure - Trailblazer ensures William James will be seen by more people in the business world using feature articles and regular press releases.

• Data - Using Trailblazers proven strategies, we will feedback valuable data based on results to help with future marketing campaigns.

• The Right Traffic - alongside Trailblazer’s organic audiences, William James will be seen by the right people, leading to new opportunities.

Examples

Objective - Spire Healthcare wanted to increase the profile of a new senior surgeon to the team, Mr James Fountain.

Strategy - Trailblazer profiled Mr Fountain using an interview to highlight his credentials to potential patients. Trailblazer was able to reach a target audience digitally and physically by utilising data provided by Spire Healthcare.

Outcome - Spire recorded a 24% increase in patients requesting to see Mr Fountain directly, despite being a new member to the team. Trailblazer’s article also ranks number 2 on Google when searching ‘James Fountain Spire’.

Objective -Studio RBA wanted to attract more clients in the Birmingham area.

Strategy - Trailblazer positioned them alongside the Head of Birmingham City Council discussing the increase in Birmingham’s property sector. Physical copies were sent directly to their ideal clients and digitally we also targeted these and similar developers.

Outcome - Client received enquires from developers based in the midlands and acquired more developer clients in the Birmingham area.

COST

Next Steps

Please confirm one of the above options by emailing here

• Option 1 or 2 from above.

• Date available for first strategy meeting.

Thank you