Trailblazer x Williamson & Croft

Objectives

  • Establish Williamson & Croft as industry leading accountants towards their target market.  

  • Increase profile of Williamson & croft and its founder(s) on Google. 

  • Ensure Williamson & Croft is seen by their target audience. 

Requirements From Yourselves

  • Imagery - Professional photographs that convey professionalism and authority.

  • Data - We want to know your target audience so we can reach them, location etc. 

  • Notable individuals within sector - Senior figureheads we can position you alongside eg. Rishi Sunak etc

  • Quotes/opinions - We need your opinions and technical knowledge on the relevant topics to quote from within the articles.

The Process

  • Trailblazer will create several options of both notable individuals and topics within your industry for you to choose from.

  • Once selected, our editor will create the article for you to sign off.

  • Williamson & Croft’s content will then be subtly targeted towards your target audience for the full month and will remain on Google permanently, unless stated otherwise.

Outcomes

  • Williamson & Croft will be positioned as leaders of their industry by casting opinions on relevant topics alongside notable industry leaders.

  • Coverage across all of Trailblazer’s digital channels (Instagram, Facebook, LinkedIn, website).

  • SEO rankings and Google footprint.

  • Engagement - Using our proven digital strategies Trailblazer guarantees thousands of clicks by Williamson & Croft’s target audience.

Examples

PR X MARKETING

- Architecture business wanted to expand their presence into Birmingham.

- We created an article focusing on Birmingham’s growing property marketing and positioned our client alongside the Head of Birmingham City Council. (see here)

-Unlike traditional articles, Trailblazer’s only link is to your website, ensuring maximum engagement.

- Using our digital strategies this article received over 2,000 clicks from our clients target audience.

GOOGLE RANKING

- Trailblazer’s interview style article got our client to number 1 on Google within weeks. (article here)

-All articles are fully SEO checked with key words to rank as high as possible.

-High ranking on Google in a Trailblazer article provides kudos when potential clients are doing their research on you and your business. Being seen alongside other business leaders establishes trust through good reputations.

Cost & Next Steps

  • 2 month trial, £620 per month, x2 articles

  • We take care of the content creation, we just need your sign-off.

  • Once happy with the above, confirm here and we’ll arrange a strategy meeting to move forward.

Notes

In our last conversation you mentioned targeting Liverpool/Wirral based businesses, if you can give me more detail we can work with that would be great.

You’re In Good Company