Fashion's Dark Side: Are Shein and Temu Stealing American Designs?

Online retailers Shein and Temu are under scrutiny in the United States as two prominent politicians call for investigations into allegations of forced labour, intellectual property (IP) theft, and unsafe materials. Texas Attorney General Ken Paxton has initiated a probe into Shein, while Senator Tom Cotton seeks a broader federal investigation into both companies, labeling them as ”Communist Chinese” platforms.

Shein has expressed its intention to cooperate with the investigations and stated that it is committed to safeguarding the rights of designers globally, emphasizing its ongoing efforts to protect creators in response to Cotton’s critiques. Founded in China and based in Singapore, Shein has been accused by American designers of mimicking original designs shortly after their launch, selling them at significantly lower prices.

Senator Cotton highlighted recent changes in regulations concerning low-cost shipments from China, which provide the Department of Justice and Homeland Security an opportunity to act against potential IP violations. Reports indicate that many items from Shein and Temu may be counterfeit, exacerbating concerns over consumer trust.

In addition to IP issues, Paxton’s investigation will also scrutinize Shein’s data collection practices and its alleged use of hazardous materials, raising ethical sourcing questions. Both companies face further challenges, including scrutiny from the European Union regarding inappropriate products available on their platforms.

Paxton’s efforts are part of a broader crackdown on foreign goods deemed unsafe, emphasizing a commitment to consumer health and safety. As accusations of deceptive marketing and environmental impacts grow, the future of Shein and Temu hangs in the balance, with increasing calls for accountability in the fast-fashion realm.