**From Garage to Global**: How One Couple is Battling the Challenges of Business Amid Rising Costs

Mark and Jill Moss, owners of Autobrite Direct, are facing unprecedented struggles in the past 18 months, marking the most challenging period in their 20 years of entrepreneurship. Founded in 2005 in their garage in Stoke-on-Trent, their company has grown significantly by selling car cleaning products worldwide.

As the cost of living surges, the couple has had to pivot their business model towards manufacturing to keep afloat. “We’ve tried to cut costs where we can. We’ll be alright, but it’s not nice,” Jill commented, reflecting their resilience and proactive approach during tough times. Despite these hurdles, Jill expresses her gratitude for their established brand, built over two decades.

Initially, Mark transitioned from a physically demanding career of cleaning lorries due to a back injury, leading them to start their business together. They emphasize their relatability, stating, “Me and Mark are just dead normal people.” They remain hands-on, packing orders and filling bottles, showcasing their dedication to their brand and customers.

The couple is also engaged in social media marketing, which has connected them with their community, allowing customers to recognize not just their products but the faces behind the brand. Mark stated, “We are the business,” highlighting their commitment to personal connections with their local community.

As they navigate the current economic landscape, the Mosses exemplify working-class resilience and the personal touch that makes their story relatable and inspiring.